How to use marketing techniques in your job search

However distasteful it may appear, getting an employer to choose you over all the other applicants has parallels with a shopper choosing one brand over the other. (And just as consumers will often calculate a price-to-quality ratio before deciding, employers are also looking for value and a return on investment.)

But with so much competition in the job market, one of the biggest problems candidates face is getting noticed in the first place. Here Guardian Careers provides some ways that you can use marketing techniques to add impetus to your job search and attract an employer’s attention…

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